Conduct outreach and public relations efforts over the duration of the project through the creation of
- online platforms (website, social media, press releases);
- advertising inventory (banner ads, classified advertising, email marketing, event sponsorship;
- stakeholder engagement opportunities (webinars, conference speaking engagements); and
- annual team meetings in order to promote the free flow of information between team members.
The goal is to increase awareness about bioproducts and the project’s objectives, and to help influence positive perception of environmental products.
Organizations completing task
- Forest Business Network
Milestones
- Website and social media systems creation
Deliverables
- Professionally-built website and social media pages, marketing materials, blog posts on a popular forest products industry website, webinars, photo galleries, press releases
- Presentation at professional workshops and conferences
